Magnolia Innovation is a boutique strategy consulting and innovation shop, focused on helping our clients answer their toughest strategic questions. Our commitment to innovation means we always provide our clients with an alternative way to be successful. Our commitment to our clients is to never stop at the obvious, or surface level insight, but uncover what others don’t.


Magnolia was founded based on the qualities that our clients value most: Agility, Creativity, Flexibility, and Rigor. We are passionate about exploring the unknown, and believe that Innovation can only be born out of a challenge. In an ever changing world where companies must continuously innovate their products and services, we work with our clients to bridge their new or improved offerings with an effective marketing solution.


We are a small team by choice with varied backgrounds and a wide range of skill sets.  We are selective in choosing our team members and who we partner with. We operate on a "lean but mean mentality," enabling us to remain agile and flexible to changing needs while delivering exemplary results with rigor.

Magnolia Innovation was founded in 2013 with a dream of bringing new energy to great brands. Partners Ken Howie and Diego Rodriguez teamed up to create a vision for a consultancy that can truly deliver on that promise, without the distraction that larger organizations can cause.

We have deep capabilities in strategy consulting, marketing and market research, with our partners having over two decades of experience building and launching brands in the Healthcare, Media, and Financial Industries.

Our core team members come from all walks of life, from traditional strategy consultants and successful entrepreneurs, to award winning designers and lifelong learners. Our diversity allows us to approach problems from all angles and gives us a unique perspective on innovation. When needed, we have an extensive network of specialists that we can rely on subject matter expertise.  That is the benefit of working with a flexible group! 


Diego is a passionate leader with almost 20 years of strategy and marketing management experience in Healthcare.

Prior to joining Magnolia Diego was a Partner at Rosetta, where for the last 5 years he lead the largest consulting client relationship in their Marketing Strategy and Insights, overseeing a team of 40 professionals across six brands in differing stages of their lifecycle; from early development to market diversification.  Diego’s experience ranges across a wide range of categories in both the pharmaceutical and medical device space.

Prior to Rosetta, Diego was the Marketing Director at Ansell Healthcare’s, U.S. surgical and examination glove division. Diego is also a certified Six Sigma Black Belt and holds a BS in Finance and Economics from Babson College, and an MBA from Cornell. 


Ken brings extensive Healthcare and digital agency background to the team at Magnolia, having spent the last 15 years as a strategic insights partner to companies at every stage of the product lifecycle. 

Prior to joining Magnolia, Ken was Executive Director of the Health & Wellness Strategic Insights practice at Sachs Insights in New York.  He led a team of strategists across different clients at all ends of Healthcare, from Pharmaceuticals and Devices, to Payers, to Tech companies looking to differentiate in complex environments. 

Ken is a reliable partner in helping clients connect the dots between insight, strategy, and marketing innovations within the world of Health.  He holds degrees in Public Policy and Business Administration from Carnegie Mellon University.