About Magnolia Innovation

Magnolia Innovation, headquartered in Bridgewater Township, NJ, is a leading healthcare and pharmaceutical market research firm that offers specialized solutions at every stage of the product lifecycle. Our expertise includes:

Market Research: We have deep expertise in primary research with a focus on qualitative and quantitative methodologies tailored for the healthcare and pharmaceutical institutions.
Healthcare Market Strategy: Our strategic planning services cover the full brand lifecycle, providing actionable strategies to navigate market challenges.
Market Access: We provide insight driven guidance on pricing, payer, and reimbursement strategies.
HCP & Patient Analytics: Our healthcare analytics team excels in advanced quantitative techniques, transforming data into valuable market intelligence.
Training: We provide customized training solutions that align with clinical education, current market trends, and strategies to accelerate sales.
Market Research Panels: Our custom panels are designed for targeted market research and to facilitate advisory and speaking engagements.

At Magnolia Innovation, we are committed to delivering insightful market research that propels the success of new healthcare and pharmaceutical products. Our comprehensive services from strategic planning to robust post-launch support underscore our dedication to our clients’ success.

Magnolia Innovation

200 Crossing Blvd, Floor 7
Bridgewater Township, NJ 08807

The Magnolia Leadership Team Has 40+ Years of Experience Building and Launching Brands in Healthcare Industries

Partners Ken Howie and Ari Shapiro teamed up to create a vision for a research shop that can truly deliver on that promise, without the distraction that larger organizations can often carry. The recent addition of the Market Access division, led by Amanda Forys, provides unique services to its clients at the intersection of market access and reimbursement, health policy, and health economics.