Benchmarking the COVID-19 Pandemic: How Historical Analogs May Guide Our Understanding and Approach

As strategic consultants and market researchers, we’ve asked ourselves how we can characterize the impact of something with no true analog, as no other clinical condition has taken as many lives or wreaked havoc on the U.S. healthcare system in as short a period of time as has the spread of SARS-CoV-2. We have discovered the best approach for discussing something with no clear comparator is to place it within constructs we understand through benchmarking